Almost half of women in their 30s feel ignored by advertising. This is a huge group that, if a company planned out their marketing right, could end up with amazing results. So what companies do women connect with the most? Dawn makes the top of that list at 62%. Why? This could be because of their push to save wildlife.

Amazon makes it second at 61%, however even at a second place some reports show that men shop at a higher frequency than women. Why is this? Women seem to care for a more personal in-store experience. Men also tend to make more purchases on their phones than women, and this trend continues on into teens as well. Regardless, Amazon must be feeling pretty comfortable knowing that each gender finds comfort in shopping there.

Image Credit to Marketing Charts