Having run 2 ad agencies been CEO of a software company and worked with numerous clients, I have the traditional strengths but I add areas they are weak. I have business & financial acumen. I have Product Innovation and Product Marketing expertise. I’ve launched my own products and those for clients. In fact market analysis and pricing are strengths of mine.
What is a typical CMO?
A Marketing Leader's Greatest Strengths
Based on a survey of more than 150 marketing leaders across industries.
Most effective- and Difficult-Lead Generation Tactics
based on a survey of 300 marketing, sales and business professionals from around the world(80% B2B) % indicating the most effective lead generation tactics used and the most difficult to execute.
I understand and manage all of these activities. I know when and why to use them. I am personally an expert at the content, SEM and e-mail tactics. I know and utilize the very best people on other tasks – or – will manage your agency on those tasks.
AN EXAMPLE HIGH LEVEL 30 - 60 - 90 PLAN. PROVIDED PRIOR TO ENGAGEMENTS FOR EACH CLIENT FOR DISCUSSION.
PROVIDED PRIOR TO ENGAGEMENTS FOR EACH CLIENT DISCUSSION.
30 Days
- Assess Baselines
- Audit all collateral
- USP
- Identify quick wins
- Interview Customers, Prospects, Sales, Leaders
- Prepare budget
- Put together contact lists
- Begin simple e-mails and messaging
- Create project plan
- Target Identification
- – Who,, when, where, why
Start Project – NEAD “Network, Ecosystem, Awareness, Demand”
60 Days
- Start New Graphics
- Set A/B Tests on e-mails to new leads
- 6 month messaging, news plan
- Begin to implement content
- Inbound and Outbound strategy for the client
- Work Call to Action and Next Steps into as-is website
- Work with sales on scripts, collateral, cadence, etc.
90 Days
- Establish Systems
- CRM
- MAS
- Analytics
- Attribution
- Collateral
- Do A/B Testing on multiple implementations
- Review previous results
- PR Media plan
- SEO and PPC
- Work on Videos and Social Content
- Layout 180 day plan
- Delivery
Marketing Automation
I am an expert at e-mail and marketing automation systems. In fact, the software company I built was a MAS. I create not only the system but the response.
Closed-Loop Reporting
Four steps to uncovering your true marketing ROI.
Closed loop marketing, reporting and understanding is how continuous improvement happens. It is critical to understand sources and results.
A LITTLE MORE ABOUT ME
- Client side and Agency side experience
- Broad array of marketing client insights
- Customer understanding
- Seasoned Manager
- Right Brain and Left Brain in one
- Leadership skills that match your culture
- World wide career in every facet of business
- A Peer not an investment
- Start-ups through the Fortune 100 experience
- Very comfortable managing remotely and over seas resources
Additional Capabilities
- Alliances And Channels
- Strategy
- Creative Management
- Product Innovation & Management
- Competitive Product Marketing
- Additional Eyes On The Ball
- Sales Integration And Systems
- Executive Coaching