What is a typical CMO?

A Marketing Leader's Greatest Strengths

Based on a survey of more than 150 marketing leaders across industries.

Having run 2 ad agencies been CEO of a software company and worked with numerous clients, I have the traditional strengths but I add areas they are weak. I have business & financial acumen. I have Product Innovation and Product Marketing expertise. I’ve launched my own products and those for clients. In fact market analysis and pricing are strengths of mine.

Most effective- and Difficult-Lead Generation Tactics

based on a survey of 300 marketing, sales and business professionals from around the world(80% B2B) % indicating the most effective lead generation tactics used and the most difficult to execute.

I understand and manage all of these activities. I know when and why to use them. I am personally an expert at the content, SEM and e-mail tactics. I know and utilize the very best people on other tasks – or – will manage your agency on those tasks.

AN EXAMPLE HIGH LEVEL 30 - 60 - 90 PLAN. PROVIDED PRIOR TO ENGAGEMENTS FOR EACH CLIENT FOR DISCUSSION.
PROVIDED PRIOR TO ENGAGEMENTS FOR EACH CLIENT DISCUSSION.

30 Days

  • Assess Baselines
  • Audit all collateral
  • USP
  • Identify quick wins
  • Interview Customers, Prospects, Sales, Leaders
  • Prepare budget
  • Put together contact lists
  • Begin simple e-mails and messaging
  • Create project plan
  • Target Identification
  • – Who,, when, where, why
    Start Project – NEAD “Network, Ecosystem, Awareness, Demand”

60 Days

  • Start New Graphics
  • Set A/B Tests on e-mails to new leads
  • 6 month messaging, news plan
  • Begin to implement content
  • Inbound and Outbound strategy for the client
  • Work Call to Action and Next Steps into as-is website
  • Work with sales on scripts, collateral, cadence, etc.

90 Days

  • Establish Systems
    • CRM
    • MAS
    • Analytics
    • Attribution

     

  • Collateral
  • Do A/B Testing on multiple implementations
  • Review previous results
  • PR Media plan
  • SEO and PPC
  • Work on Videos and Social Content
  • Layout 180 day plan
  • Delivery

Marketing Automation

I am an expert at e-mail and marketing automation systems. In fact, the software company I built was a MAS. I create not only the system but the response.

Closed-Loop Reporting

Four steps to uncovering your true marketing ROI.

Closed loop marketing, reporting and understanding is how continuous improvement happens. It is critical to understand sources and results.

A LITTLE MORE ABOUT ME

  • Client side and Agency side experience
  • Broad array of marketing client insights
  • Customer understanding
  • Seasoned Manager
  • Right Brain and Left Brain in one

  • Leadership skills that match your culture
  • World wide career in every facet of business
  • A Peer not an investment
  • Start-ups through the Fortune 100 experience
  • Very comfortable managing remotely and over seas resources

Additional Capabilities

  • Alliances And Channels
  • Strategy
  • Creative Management
  • Product Innovation & Management

  • Competitive Product Marketing
  • Additional Eyes On The Ball
  • Sales Integration And Systems
  • Executive Coaching