New Product and Market Planning

Bringing out a new product or attacking a new market, channel or segment is some of the hardest things a company can do well. In this full day seminar, we’ll cover not only how to do it, but to do it well.

Laying out case studies, examples and success; we’ll delve into the blueprint for new product success and new market penetration. In many ways they are similar, as the new product must address a need and a new market must have a need met.

At the end of this seminar participants should have a solid understanding of the moving parts, strategy and tactics it takes to crack the code for their new endeavor.