Turning around marketing results can be for successful marketing operations as well as failed ones. The key is to bring in an outside view to your process. In this full-day workshop, I will work with your internal and external marketing team to understand where the results are – what is value creating and what is not?
In my paper, “Why You Shouldn’t Hire An Ad Agency,” I explain where value creation is within each of the service partners in marketing as well as what they are and are not good at. Similarly, this turn around workshop is about pulling in new processes and creativity, while giving the CMO/CEO more predictable and measurable marketing performance.