When retailers look back on the marketing technology the used they come up with some insightful hindsight. We all wish we had a tool to look into the future but we do have tools to help us look at the past. After analyzing their decisions 60% of marketers say they should have set up a better strategy to measure the success of their technology.

That’s huge and really shows a blind spot that many marketers might have and should be aware of going forward. Then 49% say that they should have set up a specialized or centralized team to manage the complexity. This is a really great thing to notice because projects and technology sometimes bloat up way bigger than expected.

A surprising 46% say that they should have discussed desired business outcomes with their vendor. It’s shocking to see how many marketers go in without knowing the desired business outcomes. It seems that more retailers are realizing that slow and steady is better than jumping the gun.

Image Credit to Marketing Charts