Facebook algorithms are constantly evolving and many businesses are taking a hit due to the changes. Facebook says they made the changes to allow users to see more posts that spark positive interactions between people.

In 2018, Facebook pages owned by companies saw less visibility in consumer news feeds. The average decrease was 28% from last year, with some industries affected even more strongly. Business owners are understandably concerned with these numbers and it is easy to see why. Personal finance saw the lowest drop at 6%, while arts & entertainment saw a heart-dropping decrease at 71%.

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