Pop-ups never really bring joy to anyone who recieves them. Maybe .000001% of the population loves pop-ups. However, what’s facinating is that 1 in 50 people still end up putting in their email adress when promted by a pop-up.

Tools that can control when a pop-up pops up such as on a click, after a period of time, or prior to the visitor exiting the page have the best average opt-in rate, at 2.9%.The Welcome Mat which is essitially a landing page that appears before a visitor sees a page on the website, has a 2.6% average opt-in rate.

The Smart Bar is an opt-in location at either the side or bottom of the page, which has a rate of .5%. This is most likely due to the fact that people don’t even see it or can easily ignore it.

Image Credit to Marketing Charts